Choosing Website Colors to Stand Out Online as a Public Speaker

When it comes to building your online presence as a public speaker, one of the most important decisions you’ll make is choosing the right colors for your website. While the psychology of color is an intricate subject, it's clear that the colors you use can impact how your audience perceives you and your message. From conveying trust to invoking excitement, color plays a critical role in the overall user experience.

In this article, we’ll dive into the essentials of choosing website colors that help you stand out online, connect with your audience, and guide them toward the action you want them to take.

The Psychology of Color and Your Website

Color is more than just an aesthetic choice—it has a psychological impact on how we feel and interact with the world. While there is much debate around the psychology of color due to personal preferences, cultural significance, and individual experiences, research shows that certain colors tend to elicit specific emotions. For instance, blue is often associated with trust and professionalism, while red can convey urgency and energy.

For public speakers, it’s important to choose website colors that align with your message and brand personality. Whether you're aiming to project authority, inspire action, or evoke warmth, the right color scheme can help reinforce your speaking style and professional image.

What to Consider When Choosing Website Colors

When designing your website, you'll need to consider more than just the main color of your logo. Websites are made up of many layers, each requiring its own color treatment. Here are some of the most common elements on a website where colors are essential:

• Logo
• Heading and Site Title
• Menu
• Main Content Background
• Headers and Footers
• Sidebar and Widget Backgrounds
• Blog and Content Headline Text
• Section Text
• Linkable Text
• Text Hover Effects
• Visited Links
• Call to Action Buttons

Each of these elements must be carefully selected to ensure a visually appealing and cohesive user experience. If your website feels cluttered or confusing, users will quickly leave without engaging with your content. A well-thought-out color scheme not only makes your website more attractive but also guides users toward taking the next step—whether it's signing up for your newsletter, booking a speaking engagement, or purchasing a product.

Tips for Creating an Effective Website Color Scheme

To help make your decision easier, here’s an online tool that can be a game-changer: ColorPicker.com. This tool allows you to select a main color and then generate a matching color scheme based on a few different methods:

• Complementary Colors: These are colors that sit directly opposite one another on the color wheel. They create high contrast and can work well as accent colors.

• Triadic Colors: These are three colors spaced evenly around the color wheel. This scheme works best when you choose one dominant color and use the other two as accents.

• Tetradic Colors: This scheme uses four colors, formed by two sets of complementary colors. It’s a great starting point for websites that require a variety of colors, creating a balanced yet vibrant palette.

• Analogous Colors: These colors are next to each other on the color wheel. Paired with a contrasting color, they create a harmonious and visually pleasing palette ideal for softer tones.

No matter which color scheme you choose, remember that there are endless variations in shades, tints, and tones that you can experiment with to create the exact look you want.

Strategically Choosing Colors for Your Website’s Success

Beyond the color palette, it’s essential to think about how colors work together to drive user action. For example, Call to Action (CTA) buttons should stand out—use a contrasting color that draws attention without clashing with the overall palette. Consider using bright, bold colors like orange or green for CTA buttons that guide users toward a specific action, such as booking a speaking engagement or signing up for your newsletter.

Having a clear goal for your website helps eliminate confusion and ensures that your color choices guide users naturally to where you want them to go. A strategic color palette isn’t just about looking good—it’s about creating an experience that drives results.

Need Expert Help?

If you’re unsure about which colors to choose or how to structure your website’s layout and content for maximum impact, consider joining The Velocity Society. Elizabeth's group mentoring program. With 18+ years of experience in business and marketing, Elizabeth has helped numerous speakers, coaches, and trainers elevate their marketing and visibility to get booked and paid as a keynote speaker. Together, we’ll refine your online presence to ensure it not only attracts visitors but converts them into clients and followers.

Making Your Website and Social Media Presence Stand Out with Color

The colors you choose for your website are more than just a visual choice—they help shape how your audience interacts with your message. By selecting the right colors and ensuring consistency across your branding, you’ll create a website that resonates with your visitors, enhances user experience, and guides them toward taking the next step.

So, are you ready to make your online marketing pop? Start experimenting with color combinations, and remember, the right palette can help you attract your ideal audience, stand out from the crowd, and ultimately achieve greater success as a speaker.