Become a More Memorable Public Speaker with Banner Stands

Visuals have a powerful impact on memory. People are more likely to remember what you say when it’s paired with visuals that support your message and brand. As a public speaker, using banner stands is one of the most effective ways to reinforce your brand, attract attention, and create lasting impressions.

How Banner Stands Can Benefit Public Speakers

Banner stands are a great addition to any speaking setup. Large vertical banner stands, in particular, serve as an eye-catching point of interest for conference attendees who are deciding which sessions to attend. Often placed in vestibules near entry doors or session areas, these banner stands can attract attention and draw attendees into your session. I’ve received feedback from many people who chose to attend my keynote because they were drawn to my banner stand, even skipping other sessions because it piqued their interest.

Smaller banner stands are also excellent when placed near your book table, where they serve as a quick, visual introduction to who you are and what you do. With the right information on your banner, you can entice attendees to learn more about your products and services, giving them the opportunity to purchase.

Banner stands can also be used as a backdrop for photos with attendees who buy your products. People love photo opportunities, especially with keynote speakers, and when you position your banner stand prominently in photos, it reinforces your brand. Years later, when people come across those photos, they’ll instantly recall who you are and what you do.

Key Elements of an Effective Banner Stand for Public Speakers

To ensure your banner stands are as effective as possible, they must reflect your brand accurately. Consistency is key. Your banner stand, website, social media profiles, business cards, and promotional materials should all have the same look, feel, and color scheme. This consistency helps create familiarity and makes your branding easily recognizable.

Here are a few important components to consider when creating your own banner stand:

• Your Name: Your name should be prominently displayed at the top.
• Your Business Name: If applicable, include your business name (e.g., Soar 2 Success).
• Your Signature Product or Service: Highlight key offerings like my "Pilot Speaker" service or the PILOT Method book.
• Branding: The colors, fonts, and images should match your branding across all platforms, both digital and in print.
• Keywords and Phrases: Include key phrases like “When YOU See a Need →LEAD,” which is a central theme in all my keynotes.
• Credibility Factors: Show symbols of credibility, such as logos from television stations, news outlets, magazines, or business papers.

Choosing the Right Banner Stand for Your Speaking Business

When selecting a banner stand for your speaking business, there are different sizes to consider based on your needs:

• Pacific 920: 35.5” W x 83.75” H
• Blade Lite 600: 23.5” W x 83.25” H
• Phoenix Mini Full Height: 15.5” W x 47.25” H (with an optional 4th pole for up to 63” H)

These banner stands are excellent tools to help you make a strong, lasting impression, improving your visibility and your bookability factor as a public speaker.