Want more busines?
Who doesn't?
Sign up for this Free webinar on Wednesday, October 28th
at 7:00pm CT, 8:00pm ET, 6:00pm MT, 5:00pm PT etc..
By signing up you WILL receive the recording even if you are unable to attend!
FROM SEARCH TO RECOMMENDATIONHow GSO & AEO Are Changing the Way Customers Find, Trust, and Choose Businesses
Will AI recommend your business when your customers ask?
The way customers search for information has changed and is changing rapidly.
They aren't only typing keywords into search engines and scrolling through pages of results. They're asking AI direct questions:
"What's the best solution for this problem?"
"Which company should I consider?"
"What should I look for before I buy?"
"Who are the trusted experts in this industry?"
And increasingly, they're receiving a synthesized answer before they ever visit a website.
The question for your business is no longer simply, "Can customers find us?"
It's also: "Will search engines and AI understand us well enough to include us in the answer?"
In this fast-paced, highly tactical presentation, former Black Hawk Helicopter Pilot and Business Strategist Elizabeth McCormick provides tactical and practical application to GSO, Generative Search Optimization, and AEO, Answer Engine Optimization, and explains why these emerging disciplines matter to organizations of every size.
More importantly, she takes the technology conversation back to something every business already understands:
Credibility.
Because getting mentioned isn't enough.
Your organization needs to be understood accurately, supported by credible evidence, relevant to the customer's question, and positioned strongly enough to move from search result to trusted choice.
In This Session, YOU Will Discover How To:
- Understand the critical differences between SEO, AEO, and GSO, and why businesses now need to think beyond traditional search.
- Identify the questions customers are increasingly asking AI before they contact, visit, purchase from, or recommend a business.
- Strengthen the digital signals that make a business easier for both humans and AI to understand and trust.
- Use specificity, expertise, third-party validation, customer evidence, and Professional Assets to strengthen digital credibility.
This Isn't About Gaming AI.
It's about giving AI, search engines, customers, and decision-makers better evidence to work with.
Participants will learn how to examine their business through a different lens:
Is it clear what we're known for?
Can our important claims be verified?
Are credible third parties reinforcing what we say about ourselves?
Are we answering the questions customers actually ask?
Does our digital presence consistently represent who we are today?
And when someone asks for a business like ours, have we created enough credible evidence to be considered?
Elizabeth connects emerging AI search behavior with practical business strategy so participants don't leave overwhelmed by another technology trend. You will leave knowing what to evaluate, what to strengthen, and what to do next.
The technology may be new. The business principle isn't. Credibility creates confidence. Confidence drives decisions.
And in a world moving rapidly from search to recommendation, the businesses that make themselves easiest to understand, verify, trust, and choose will have a powerful competitive advantage.
Want more busines?
Who doesn't?
Sign up for this Free webinar on Wednesday, October 28th
at 7:00pm CT, 8:00pm ET, 6:00pm MT, 5:00pm PT etc..
By signing up you WILL receive the recording even if you are unable to attend!
Why learn from Elizabeth?
Elizabeth McCormick, CSP is not here to tell you that business is all puppies and rainbows. She knows that business is hard - that you will get hit with challenges anytime you try to stretch beyond your comfort zone and soar towards something greater (and that’s in business and in life) and achieve meaningful goals.
As a highly-sought after keynote speaker, bestselling author, and media expert, she has:
• Been named one of the 30 best motivational speakers in the world - NEW! #11 by Global Gurus for 2026
• MSN.com top leading speaker to follow for 2025 and now 2026
• Earned numerous speaking credentials and certifications (CSP, CVP, CVH, Maxwell Leadership Certified Team Member and Corporate Facilitator, and more)
• Written a book with over 40,000 copies sold and over 18+ tip books in the Soar 2 Success series on entrepreneurial and leadership topics
• Been seen on ABC, CBS, CNN, FOX, CW, MSNBC - OK- everywhere and featured in the Wall Street Journal
• Inspired more than 2,000 audiences to lead themselves and others to success in her 15+ years of professional speaking.
As a Black Hawk helicopter pilot in the US Army when less than 1% of the pilots were women, she:
• Served as the Rear Detachment Commander for United Nations Peacekeeping missions in Kosovo
• Received 8 awards, including the Meritorious Service Medal
• Earned the coveted Army Aviator wings
• Transported high level government VIPs including the Secretary of Defense
• And flew top secret military intelligence missions (Shhh! Don’t ask! She can’t share these stories…)
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